Established in January 1997, the DTCM
has two main areas of responsibility.
The first of these includes all the functions
of the former Dubai Commerce and Tourism
Promotion Board (DCTPB), which had been
in existence since 1989 and concentrated
on the international promotion of Dubai’s
commerce and tourism interests. The DTCM’s
second main area of responsibility is
as the principal authority for the planning,
supervision and development of the tourism
sector in the emirate.
Underlining
the importance attached to tourism development
at the highest level, the DTCM’s
Chairman is His Highness General Sheikh
Mohammed bin Rashid Al Maktoum, Crown
Prince of Dubai and UAE Minister of
Defence. Its Director-General is Khalid
A. bin Sulayem.
As
part of its marketing role, the DTCM
plans and implements an integrated programme
of international promotions and publicity
activities. This programme includes
exhibition participation, marketing
visits, presentations and roadshows,
familiarisation and assisted visits,
advertising brochure production and
distribution, media relations and enquiry
information services.
In
addition to its head office in Dubai,
the DTCM has 14 overseas offices. They
are located in Philadelphia (covering
North America — East and Central),
Los Angeles (North America — West
Coast), London (the UK and Ireland),
Paris (France), Frankfurt (Germany),
Stockholm (Scandinavia), Milan (Italy),
Moscow (the Russian Federation, CIS
and Baltic States), Nairobi (East Africa),
Johannesburg (South Africa), Mumbai
(India), Hong Kong (Far East), Tokyo
(Japan) and Sydney (Australia and New
Zealand).
In
assuming its administrative responsibilities
within Dubai, the DTCM has now taken
over the licensing of hotels, hotel
apartments, tour operators, tourist
transport companies and travel agents.
Its supervisory role also covers all
touristic, archaeological and heritage
sites, tourism conferences and exhibitions,
the operation of tourist information
services and the organisation and licensing
of tour guides.
|
